What type of questions do you generally ask and at what milestone in your B2B SaaS journey?

Manisha Khandelwal

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Manisha Khandelwal

Hi Samma,

This is for providing details to budding client success and startups to design their VOC program. The audience is client success, product manager, and marketing team.

Daryl Colborne

Hi Manish,
Samma's questions in response to yours are important to determine what specific questions to ask at particular points in the customer's journey. In general though, one of my favorite questions to ask is an open ended one: "How satisfied are you with <vendor name> as a whole" and if they hesitate at all to answer that question, start digging in with "why?" Be genuine and ensure that you want to do whatever possible to ensure that not only is it important that you have a tight relationship with your stakeholders but that you will do what it takes to ensure that your company delivers on the customer's expected outcomes.

Regards,

Daryl

Samma Hafeez

Hi Manisha,

Would love to help but hope you can help me better understand your question. Who is the audience? What is the forum for discussion? Kickoff? EBR? If you could offer up some additional context, happy to weigh in.

-Samma