Hi, all,
I need the help of this community to figure out some creative ways of driving continuous engagement of many users with a product.
A little bit of a background info: the product is a sales enablement software. The customer is an enterprise level account with thousands of sales reps. Obviously we want all of those thousands of sales reps using our software daily and have it embedded into their individual operations that they cannot live without us

Does anyone have any tips or tricks for driving engagement across that many users?
Here is what I have so far:
1. Webinars
2. Live virtual trainings for a segmented group of users
3. Knowledge base
4. Online tutorials
But I feel like all of these drive Customer Education but not necessary Engagement.
For engagement, I am thinking we need:
1. Post webinar/training automated drip email campaigns
2. In-App walkthroughs
3. Usage based interaction triggers
Is there anything else that worked well for you?
Our executive sponsor wants us to turn a certain number of users into power users/champions and then have them coach/get other reps excited about using the product but I REALLY struggle to see it working at scale.
HELP!
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Tatyana Ventura
Customer Success Strategist
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