Hello team,
I'm interested to hear how others are classifying/sub-classifying their customers in order to uncover meaningful insights regarding segmentation, engagement best practices, and to inform ICP.
As our business has grown in complexity the 'uniqueness' of our customer set has diversified. What began as a single customer 'type', within a single industry, using a single technology has evolved into an incredibly diverse customer set. My assumption is that there are meaningful distinctions buried within the noise. However, segmenting for everything is madness.
So, who's dealt with this issue before? Where did this path take you and was it fruitful? How and where did you capture your data? Who captures the data and who maintains the fidelity of the data? Did you find your version of Darwin's Finches or did you just wind up keeping your S,M,L, buckets for the sake of simplicity?
Thank you for your insight,
Dave
