It's no question that creating a quality customer journey is critical for any business. But the businesses that implement it quicker will be better off in the long run, in my opinion.
When start-ups are constructing a customer journey, here are 3 questions I recommend asking:
- If I could put 100 of my niche customers in one place for 60 seconds, what would I want to say to them to get them interested in my product or service?
- If every new client had 24 hours to use my product or service before they could get a full refund, what would I do within those 24 hours to get them to sign on for another 3 months?
- If every client that signed on for 3 months could get a full refund after their term was done, what would I do within those first 3 months to ensure they see long-term value in my product or service?
What are your thoughts on this? Do you have first-hand experience with creating a start-up customer journey?