Advice on Collating Qualitative Data from Customer Interviews

Liam Farley

Hi everyone,

We've started a project to interview customers about their journey so far with us. Part of a wider initiative around (finally) having a customer journey mapped. Does anyone have advice on how to combine responses into themes that will inform us where to prioritise improvements to the customer journey? Importantly in a way that these are searchable and can be segmented by journey stage, region, etc? G docs and sheets feel inadequate but I'm not confident in getting some bespoke tool for this (but willing to try if people have strong recommendations).

Thanks in advance!