Hi Lisa,
It is a very broad question to answer, and some more specifics would help.
I have been working in the corporate e-learning space for the last 6-7 years, so I think I have few points to add.
Coming to the metrics, below are a few that we capture (some might be specific to B2B e-learning domain):
- time spent on the platform
- what content has been accessed more widely across the customer's org
- popular topics, content, etc.
- how many users are recurring (not one-time users)
- licenses consumed
Now, coming to the triggers for customer reach, a few examples of how we use metrics for customer connect:
- platform sends a notification to users who didn't log in to the platform for more than a month or few weeks
- personalized recommendation emails based on users activity
Of course, there are many more that we use (both automation and manual approach), but I don't want to go out of the subject.
Thanks,
Surendra
