Our team is looking to support customer advocacy programs throughout this year. Since CSM's have the benefit of working directly with clients, building relationships, fostering trust, and working to help clients overcome their business objectives, they have the unique opportunity to help drive customer advocacy and identify those customers that truly understand the benefits and value our solution brings. With that, I'm running into issues finding research or metrics to validate CSM incentive amounts per review, referral, or testimonial.
Looking for anyone from the GGG community to help share any ideas or articles that can help point me in the right direction.
Thanks!