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- Host a customer feedback review session (biweekly and open invite to entire company – Yay, cross-functional customer-centric team work!)
- Read through the verbatim responses to the open-ended question (What is main reason for your rating?)
- Ask my colleagues "What stands out to you?" and "What themes do you see?"
- Group patterns and name them.
- Ask colleagues, "Given what we are seeing, should we take action? Why? Who benefits?"
- If yes, ask colleagues to opt-in to working on the project(s).
- [Our product/service] works as promised, within time and budget. Rate 1-10.
- What is main reason for your reply?
Love it! In the teams we've talked to there seems to be a tension on the spectrum between open-ended and closed-ended (if that's a phrase) feedback.
Open-ended feedback like an open text field requires more effort from the user, but can get much more specific actionable feedback. Closed-ended feedback like a dropdown of options why you canceled make it easier for the user, but misses everything that falls between the cracks of those options.
And open-ended feedback has within itself its own spectrum of open and closed, and your survey question is on the open-end of that for sure.
The reason I asked is because doing the processing after the fact-trend spotting, segmenting, determining actions-can seem like a lot of work, and make that option appear unappealing.
But using a biweekly meeting to keep driving that process forward as a chance for anyone who wants to get involved is awesome. The backlog never grows too unwieldy, everyone stays in touch with customers, and that feedback turns into action.
I really like how you capture all potential issues (product value, delivery timeline, budget) in one question. Do you have a process for pulling apart the feedback for different aspects of the product/service i.e. aggregating all complaints about delivery timeline vs. complaints about the product working as promised?
https://waypointgroup.org/nailing-the-handoff-part-one-onboarding/
/Steve
Our onboarding survey automatically goes out 30 days after the account was created to specific user types.
Question 1: Overall how was your experience with onboarding? 1-5 rating
Question 2: Was the onboarding process what you expected? Yes/No
Question 3: What is one thing we can do to improve onboarding for future customers? Free text
We currently have about a 10% reply rate to this and have gotten some great insight!
jordan.silverman@usestarfish.com
(914) 844-5775
https://www.linkedin.com/in/jordansilverman/
The Post-Kickoff Call Survey can help ensure that your Sales team is setting the right expectations, your Onboarding team is meeting those expectations and your product is ahead of the expectations. The earlier you can identify a problem, the more time you have to resolve it.
The Post-Launch Survey ensures that the Onboarder set the correct expectations from beginning to end, while keeping a pulse on if they were coming prepared.
Both of these surveys will help you identify the pieces missing in your onboarding process.
Hope this helps!