Customer Advocacy - who owns it?

Simon Neve

Hello,

While doing some research into advocacy (stories, case studies, reviews) it's not clear who's typically responsible for it.

Advocacy seems to fall between any these departments:
- Customer Success
- Marketing
- Product
- Sales enablement
- Customer Advocacy - separately to any of the above

Would be interested to know who owns it in your experience, and who should own it ideally?

Thanks

Simon