Greetings! This will not be news to most of you, but I've been admiring the effort, impact and value delivered by our fearless community host, facilitator and expert
@Jeff Breunsbach since he and I connected a few years ago.
But not until the last 2 weeks did I have a chance to work with him in-depth, and I wanted to share how blown away I was by his insight and generosity.
In the spirit of Jeff's mantra, "Information should be free" (which I love and am shamelessly stealing), here's a
link to a recorded webinar Jeff and I co-developed and presented last week on how marketing and CS teams can work together (more) to share and take action on insights from each others' worlds. I'm not sure I've ever seen an expert deliver so many actionable tips, so clearly, in such a short period of time!
As a teaser, below you'll find a summary slide that maps various activities by level of effort (think crawl, walk, run, sprint).
Hope you'll check out the recording and contribute comments, questions and your own experiences and best (or failed!) practices regarding marketing and CS working leveraging each other's work.
Bob
