Churn Analysis - gaingrowretain

David Ellin · 2020-07-23T19:43:00+00:00

There's been much discussion around capturing and reporting reasons for churn. But, I haven't heard much about tracking churn back to ICP (Ideal Customer profile). We've all had customers that should have never been sold our products. They're simply not a good fit and the effort it takes to make them successful sucks…