Are you being asked to weigh in on marketing strategy? (IMO, CMOs would be nuts not to ask you!)
Expert 
Curious whether CS leaders are asked to participate in marketing and sales strategy, like value prop, positioning, messaging?
As a career marketer who's seeing first-hand the fantastic insights CS has access to regarding what's REALLY going on in the customer's mind, particularly the ACTUAL value they perceive IRL (in real life!), I'd NEVER launch positioning, messaging or value prop strategies without CS weighing in.
I'm hoping CMOs and CROs are engaging you…but let me know either way.
Looking forward to comments!
As a career marketer who's seeing first-hand the fantastic insights CS has access to regarding what's REALLY going on in the customer's mind, particularly the ACTUAL value they perceive IRL (in real life!), I'd NEVER launch positioning, messaging or value prop strategies without CS weighing in.
I'm hoping CMOs and CROs are engaging you…but let me know either way.
Looking forward to comments!