@Ross Reitman check out this Traction webinar on "The Ultimate SaaS Affiliate Marketing Playbook" with Paddy McGill who spent 10 years in affiliate marketing: https://www.youtube.com/watch?v=bZOdQyLQ6D4
Hey @Ross Reitman I'd love to see what your org ended up going with for the external referral program. I know it's been a little while since this thread, but are you willing to share?