B2B2C? Key Differences in Strategy between Customer Success and Partner Success

User: "Kevin Mitchell Leonor"
Updated by Heather Wendt
Curious, picture short term financing companies like Klarna, Afterpay, Affirm, and Uplift. Their success relies on getting companies to partner with them to provide an additional service direct to consumer. B2B2C. 

What are some things a company like them would need to do to promote customer usage and to promote partner success? How much of the mindset changes between working with partners versus customers? Are there differences in key metrics in Partner Success? what should someone working on Partner Success consider when they come from CS?

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