How to motivate / Convince Customer for next Product upgrade?

Saroj Singh

Dear All,

How do you motivate / encourage / convince your customers for next or latest version of product upgrade? I struggle with this situation, specially if they say, it is working fine for us OR nothing is seriously broken, why upgrade?

Please share your thoughts, strategies, examples, or any insight you have on this topic. This will help me to incorporate those strategies while my driving my customer towards success.

Thank you
Saroj Singh