I've inherited and changed/used all sorts of naming conventions for teams and roles:
Growth, Retention, Engagement, Specialists, Representatives, Associates, Junior, Technical, Principal, Senior, Advocates, Pooled, Named Accts., etc...
I'd recommend, simplicity:
1. Use the same internally and externally, otherwise, you'll confuse your internal colleagues2. Don't use: Growth, Retention, Representatives, anything with "Marketing", Pooled, Named, Expansion, or Junior -- they all have negative connotations like exclusivity, selling, novice, etc.3. Simplicity = the ability to change and augment roles as you address your customers' and company's changing needs
Hi Ross,Love the scale you all are doing!Our pooled Client Success team is referred to as our "Client Success Community" and we just say there is a Team of CSMs behind it. In 4 years, we haven't received much customer pushback. Good luck!