Hi Gregg,
Your CJMs (Customer Journey Maps) will be the first place to examine - after thorough customer interviews, and cohort consumption, usage, and adoption analysis.
Additionally, my intuition would tell me that the focus on an MRR base from an ARR base would mean you are managing a much longer tail of customers.
As such, CS Ops and enablement channels supported by digital methodologies would be an area of focus.
Best regards,
Jeff