Change management for SaaS

Elisabeth Courland

Hello dreamteam,

I hope you are all going well ! 
I am wondering if a specific workflow exists when it comes to running change management for a new customer.
Once the implementation and onboarding are done (meaning the sponsor understand, believe and can defend our product), how can we get started when it comes to change management ? 
Would it be the exact same playbook for SMB and Big companies ? 

Thanks a million for your inputs ! 

Have a wonderful week,