Hey Colin, I wish you the best and plenty of success in your new job!During the early stages of a startup, I believe you can first focus more on processes that ensure your existing clients continuously be successful and satisfied rather than focus on defining strategies to increase the client base. For a startup, retention is very much crucial as it promotes the health and success of your organization. You can further work on building long-term partnerships with your customers with the help of cross-functional teams that are trained to do the right thing at the right time. There is a high possibility for customers to experience difficulties with the product at an early stage so cross-collaboration is essential. At this stage, you might not have a dedicated support team or an onboarding team so mostly you would be responsible for all your customer's needs like implementation, support, upsell, and renewal and therefore, you've to be ready to wear multiple hats at this stage.Also, aid in the product enhancement/roadmap by sharing valuable customer feedback to the product teams regularly. Then as your client base will grow you can segment the customers to plan personalized activities for a more mature business stage. You can expect a lot of blocking and tackling in the early days but it will also help you to grow and learn many new things about this industry.
Hi @Amanda Watson, I'm happy to discuss live - I just sent you a DM to arrange a time.I've done this a few times and I'm always happy to share and learn.Thanks!