This is awesome example Michelle of enhancing the data to get a more complete picture
@matthew kearns I've integrated Jira into SFDC to help provide a holistic view of the customer, so you can easily see how many issues a customer has had or is experiencing. For helping prioritize bugs or enhancement requests, I've typically aligned on a scoring system(ARR at churn risk, # of customer impacted, sentiment, etc) that the Success team would score than have a dashboard within Jira or Productboard to give engineering/product insights on where to focus.
Hi @matthew kearns , I realize this suggestion is a little late, but I have a wonderful solution for you.
Our solution Sinergify is specially built for your use case (connecting customer data into Jira as needed.) and can act as Salesforce® - Jira® Connector.
Please let me know if you still want to learn more:-) I'm more than happy to connect with the team directly.