Automation - Tech Touch Email Best Practices
Hi all - we're early stage CS and working on implementing automated engagement and tech touch journeys. Can anyone share any resources, best practices, tips, or examples of really effective email templates/formats for CS engagement? Even just principles or guidelines you use.
I'm obviously trying to do some research on the latest in email marketing and working with our marketing team, but our intuition tells us we want CS engagement emails to be distinct from marketing generated content as customers will be more likely to engage.
Would appreciate any advice or resource you could share. Thanks!
I'm obviously trying to do some research on the latest in email marketing and working with our marketing team, but our intuition tells us we want CS engagement emails to be distinct from marketing generated content as customers will be more likely to engage.
Would appreciate any advice or resource you could share. Thanks!