Defining Cadence: Letting the Customer Decide
Question to the group: our team has long struggled with setting/maintaining a QBR schedule with our strategic customers. I've long held the position that in our industry (the nonprofit sector) they are essentially pointless; as IT staff and other key decision makers are typically overwhelmed by other work-related duties and obligations - as they often serve the role(s) of several employees at once. My thought: give these high value customers the option of how they want to be engaged, with a minimum deliverable from us of a curated monthly email built around the products and services they value the most. I've started working on a template and will eventually begin writing the code to scrap the web (and search out internal platforms) to push down information that will 1) provide concrete value and 2) not take more than 5 +/- minutes of their time. I did a soft launch of this through a Yammer Community, and it was fairly well received...but unfortunately, I had to pull the plug on that group in favor of another community effort that was recently pushed (and unfortunately pay-walled).
Thoughts, feedback & strategic insights are welcomed!
Thoughts, feedback & strategic insights are welcomed!