How to identify and influence change in non-customer centric companies?
Thought Leader 
I've worked at Sales first companies, Product first companies and Engineering first companies and they all say they are customer centric but they are customer reactive, not centric. I would argue most companies are not truly customer centric. Thoughts on this? And then I want to throw a question: what actions, that have worked, people in CS have taken to influence and ultimately change the company culture, focus, and strategy to be customer centric?