Including Competitors in Health Score

Good Morning-

We are in the process of implementing with Gainsight and building out our health score. One of the items we would like to be factored in is competitive threats. I'm looking for some insight as to how others have factored this into their health score as we consider some competitors riskier than others, and we haven't found a great way to build the score to accommodate this. 

We're entertaining the idea of weighting certain competitors as heavier based on their known risk, but interested to see how others may have dealt with this or if there is another way we should be thinking about it. 

Thanks!