Customer Welcome Pack - Feedback / Suggestions
Hey Everyone!
I work as a senior CSM and one of the things I'm working on is a Customer Welcome Pack. Has anyone worked on something similar or could give me some suggestions/feedback? The objective of this welcome pack is to provide customers with an easy resource with some go to information like training schedules (which are right now buried deep within the education site), resources (links to some useful guides/articles about the product), things to consider when in onboarding and after, etc. Looking forward to hearing any suggestions / thoughts.
Thanks,
Kintu
I work as a senior CSM and one of the things I'm working on is a Customer Welcome Pack. Has anyone worked on something similar or could give me some suggestions/feedback? The objective of this welcome pack is to provide customers with an easy resource with some go to information like training schedules (which are right now buried deep within the education site), resources (links to some useful guides/articles about the product), things to consider when in onboarding and after, etc. Looking forward to hearing any suggestions / thoughts.
Thanks,
Kintu
Find more posts tagged with
Comments
Sort by:
1 - 4 of
41
Hello Kintu,
I have worked on these lines but not in such a detail as you have thought it out to be. I had the welcome kit in three phases
Here is how I shared it in my previous org
Phase 1 - Relevant information related to their accounts, contact details of me & my manager(in case I am OOO), the schedules of business reviews(depends how your company/product functions!)
Phase 2 - soon after the intro call/meeting - a pdf with all quick links for resources such as short videos, KB, training materials and email addresses for basic support or billing issues.
Phase 3 - once their power users finish the training , I would send a welcome kit (t-shirt, coffee mug, a pen) - sounds unusual - but if it is on the desk, it is a constant reminder and that company name becomes familiar to their minds.
Let me know if it helps. You might have a question as to why I do it in phases - one answer for that - I DO NOT WANT THE CUSTOMER TO BE OVERWHELMED!
I have worked on these lines but not in such a detail as you have thought it out to be. I had the welcome kit in three phases
Here is how I shared it in my previous org
Phase 1 - Relevant information related to their accounts, contact details of me & my manager(in case I am OOO), the schedules of business reviews(depends how your company/product functions!)
Phase 2 - soon after the intro call/meeting - a pdf with all quick links for resources such as short videos, KB, training materials and email addresses for basic support or billing issues.
Phase 3 - once their power users finish the training , I would send a welcome kit (t-shirt, coffee mug, a pen) - sounds unusual - but if it is on the desk, it is a constant reminder and that company name becomes familiar to their minds.
Let me know if it helps. You might have a question as to why I do it in phases - one answer for that - I DO NOT WANT THE CUSTOMER TO BE OVERWHELMED!
Great to hear that you've already created one. I'd love to take a look if you are able to share it with me, I can take a look and then reach out if I have any additional questions.
Thanks,
Kintu