Most Bang for the Buck: Industry Expertise or CSM Training

User: "Andrew Schneider"
Contributor
Updated by Heather Wendt
tldr: Is it better to invest in industry-specific knowledge or CSM training? 

Hi all,

I have a learning credit to use from my company, but struggling to choose between finding CSM-specific learning opportunities or getting some deep dives into the industry we support (retail and ecommerce.)  It's only about $1,000, so it's not enough for a General Assembly or Cornell certificate, but enough for a conference, webinar, and some other types of certifications. 

So what's the best way? Should I find a package of ecommerce and retail courses to take tom better understand the specific challenges and industry that my customers work in (like the firstmovr series), or should I aim to build my CSM skills, and get a certification from somewhere like the Success League

I've read the Gainsight books, the recent Wayne McCulloch book, and will continue to do that kind of thing, so this is a bigger investment I'm looking to make, not just a book.

Thanks!
Andrew 
Sr. CSM
Salsify

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