0 usage accounts
Thought Leader 
Hi all!
I work in a high volume, low touch segment of CS. We're going to start sending quarterly usage reports to let customers know how many users have logged in and used, along with resources to increase usage/adoption. We have quite a few accounts with 0 users logged in. CSMs don't have the bandwidth to reach out to each of these accounts personally. We're thinking of doing a specific email to the accounts with 0 users. Have any of you tried something similar before? Any suggestions to soften the wording that 0 users have logged in? Would you even tell them 0 have or would you keep it more general with "we see that not all of your users are taking advantage of our product..."?
Thanks in advance!
I work in a high volume, low touch segment of CS. We're going to start sending quarterly usage reports to let customers know how many users have logged in and used, along with resources to increase usage/adoption. We have quite a few accounts with 0 users logged in. CSMs don't have the bandwidth to reach out to each of these accounts personally. We're thinking of doing a specific email to the accounts with 0 users. Have any of you tried something similar before? Any suggestions to soften the wording that 0 users have logged in? Would you even tell them 0 have or would you keep it more general with "we see that not all of your users are taking advantage of our product..."?
Thanks in advance!