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Building your brand on LinkedIn as a CSM, Part One

Gary Allum
Gary Allum Member Posts: 22 Contributor
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in Social Groups

So, no idea how many of these I may do over time, but I wanted to put out there something very interesting that I found out recently. I made a post 2 days ago, that was relevant to something I was going through at work, that I just wanted to put out there. I did not put a single hashtag on the post, nor did I link to anyone. It was just heartfelt and relevant. This is the number of impressions that post has generated:

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I saw that number and was blown away. So I went back a few weeks to find another post I did that was work related, and had used plenty of hashtags and social media things to try and get it seen. This is the number of impressions on that post:

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Moral of the story; never underestimate the reach of a truly sincere bit of sharing. People naturally gravitate to the real over the manufactured.

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