Building your brand on LinkedIn as a CSM, Part One
So, no idea how many of these I may do over time, but I wanted to put out there something very interesting that I found out recently. I made a post 2 days ago, that was relevant to something I was going through at work, that I just wanted to put out there. I did not put a single hashtag on the post, nor did I link to anyone. It was just heartfelt and relevant. This is the number of impressions that post has generated:
I saw that number and was blown away. So I went back a few weeks to find another post I did that was work related, and had used plenty of hashtags and social media things to try and get it seen. This is the number of impressions on that post:
Moral of the story; never underestimate the reach of a truly sincere bit of sharing. People naturally gravitate to the real over the manufactured.
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