Customer Experience Mapping - How are Yours Working?

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Heather Wendt
Heather Wendt HLAdmin, Member Posts: 321 Gain Grow Retain Staff
GGR Staff 5 Likes First Anniversary 5 Insightfuls

This week, Mike Zahller from Aruba talks us through how to make sure your CX map is truly reflecting the entire customer journey.

Looking at some critical components that you should be considering, Mike shares some of the "why's" behind each as well as practical tips to strengthen your maps.

  • Identify the End-to-End Journey
  • Identify All Stakeholder Experiences
  • Include the Organizational Perspective

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What areas have you discovered to strengthen in your own maps?

Interested in looking at developing your CX maps in more detail? Join us for a GGR Webinar focused on just that Tuesday, August 23rd at 4pm ET.

Register here!

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