Customer Experience Mapping - How are Yours Working?

Heather Wendt
Heather Wendt HLAdmin, Member Posts: 321 Gain Grow Retain Staff
GGR Staff 5 Likes First Anniversary 5 Insightfuls

This week, Mike Zahller from Aruba talks us through how to make sure your CX map is truly reflecting the entire customer journey.

Looking at some critical components that you should be considering, Mike shares some of the "why's" behind each as well as practical tips to strengthen your maps.

  • Identify the End-to-End Journey
  • Identify All Stakeholder Experiences
  • Include the Organizational Perspective


What areas have you discovered to strengthen in your own maps?

Interested in looking at developing your CX maps in more detail? Join us for a GGR Webinar focused on just that Tuesday, August 23rd at 4pm ET.

Register here!


Leave a Comment

Rich Text Editor. To edit a paragraph's style, hit tab to get to the paragraph menu. From there you will be able to pick one style. Nothing defaults to paragraph. An inline formatting menu will show up when you select text. Hit tab to get into that menu. Some elements, such as rich link embeds, images, loading indicators, and error messages may get inserted into the editor. You may navigate to these using the arrow keys inside of the editor and delete them with the delete or backspace key.