Building Sales Reference Program
Navigator 
Hello,
I've recently accepted a position with an amazing company who has hired me to establish a solid Sales Reference Program under the umbrella of the Customer Success Department. Currently, the CSMs, sales account managers, and marketing department have been sort of haphazardly handling this. But the concern, of course, is that their clients are getting burned up. This leads to the account managers not really wanting to trust anyone else with their clients. My job will be to funnel all of those requests to me so I can reach out and establish our current clients as a reference for our prospective clients.
I'd love to hear some feedback from those who have walked into a similar situation. Any advice on how to build that bridge with sales and marketing? Obviously, it will take time and action to win their trust, but I'd appreciate any tidbits you can offer. Thank you!
I've recently accepted a position with an amazing company who has hired me to establish a solid Sales Reference Program under the umbrella of the Customer Success Department. Currently, the CSMs, sales account managers, and marketing department have been sort of haphazardly handling this. But the concern, of course, is that their clients are getting burned up. This leads to the account managers not really wanting to trust anyone else with their clients. My job will be to funnel all of those requests to me so I can reach out and establish our current clients as a reference for our prospective clients.
I'd love to hear some feedback from those who have walked into a similar situation. Any advice on how to build that bridge with sales and marketing? Obviously, it will take time and action to win their trust, but I'd appreciate any tidbits you can offer. Thank you!