GGR Blog - Avoidable Mistakes in Customer Health Scoring
This week, Josh Levin comes to us to talk customer health scores. Getting these scores right is a critical component to using them to track the current health of your customers, giving you a visual indicator of who might be in danger of churning.
In this blog, Josh takes a look at some of the common mistakes made that can impact the accuracy of your scores and how to adjust.
- Having more than 25% of your score based on manually driven measures
- Equating login rates to usage
- Alerts are not all part of a health measure
- Over measuring
- Separate scorecards for onboarding and maturity
- It isn't a 'one and done' process
Read blog here
- Any additional areas you see that could be impacting the value of your health scores?
- How do you know that your health scores are good indicators?
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