GGR Podcast - Building Account Maps for Predictable Outcomes
Heather Wendt
HLAdmin, Member Posts: 336 Gain Grow Retain Staff
This week, Michael Tuso, Co-Founder and CEO at Callypso joins Jeff to talk about how to make sure your CSMs are meeting the actual needs of your customers through account maps.
Focus on creating a visual representation of people, relationships, and hierachy within the account when building out these maps. This helps you find gaps in current connections that can contribute to churn and develop multi-threading that allows you to strengthen relationships, visibility and strong strategy development.
Overall, building account maps can:
- help you identify the right people
- set the stage for consistent account practices
Done at scale, this process amplifies the strategic engagement your CS team has with your customers in a way that delivers strong ROI to your users.
Listen to the podcast here
What ways have account maps strengthened your value delivery? What are some things that you need to re-evaluate after listening to this podcast?
Tagged:
1
Leave a Comment
Categories
- All Categories
- 194 GGR Information
- 169 GGR Cafe
- 19 Welcome to the Community
- 6 Badge and Rank Program
- 195 Specialized Groups
- 27 Future Customer Success Professionals
- 806 CS Conversations
- 200 CS Conversations
- 34 CS Operations Conversations
- 272 CS Org Conversations
- 32 Industry Insights
- 197 Strategy & Planning
- 71 Customer Journey
- 715 Technology and Metrics
- 275 Digital CS (Engagement Programs)
- 203 CS Technology
- 237 Metrics & Analytics
- 17 Value Realization