GGR Podcast - Building Account Maps for Predictable Outcomes

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Heather Wendt
Heather Wendt HLAdmin, Member Posts: 319 Gain Grow Retain Staff
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edited February 2023 in GGR Cafe

This week, Michael Tuso, Co-Founder and CEO at Callypso joins Jeff to talk about how to make sure your CSMs are meeting the actual needs of your customers through account maps.

Focus on creating a visual representation of people, relationships, and hierachy within the account when building out these maps. This helps you find gaps in current connections that can contribute to churn and develop multi-threading that allows you to strengthen relationships, visibility and strong strategy development.

Overall, building account maps can:

  • help you identify the right people
  • set the stage for consistent account practices

Done at scale, this process amplifies the strategic engagement your CS team has with your customers in a way that delivers strong ROI to your users.

Listen to the podcast here

What ways have account maps strengthened your value delivery? What are some things that you need to re-evaluate after listening to this podcast?

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