This week we bring back a blog post from 2021 where Russell Bourne shares some insights into the complaint that CSMs are often "not strategic enough".
Looking at two areas of growth, the mindset and the engagement, Russell shares some practical ways that CS Leaders can help their team members develop the necessary ability to understand where CSMs fit into the customer process and set them up for success.
What are some ways you have either empowered your team or been empowered to step into a more strategic role?
