Are you watching the indicators that matter?
Greg Daines, CEO of ChurnRX joined @Jay Nathan and @Jeff Breunsbach on our podcast to talk about indicators that don't leave you surprised.
- CSAT is the only measurement that (according to research) doesn't align with churn
- Customers tend to stay unless given a reason to leave (no value)
- Make sure your customers are looking at measurable results
- If not, help them set them up
- If the data is difficult to gather, step in and help bridge that gap
- Large churn predictor when results are not measured
What indicators have you found to be accurate in warning of churn potential?
