If you went to your annual check up and your doctor took your temparture and said 'see you next year', you would likely have some qualms about whether you could trust them to keep you in good health.
CSMs are often guilty of the same mentality. If we monitor MAU (Monthly Active Users), we have our finger on the pulse of our customers.
Unfortunately, just like with the medical scenario, that just isn't the case.
Debra Wilson shares 5 key areas that you need to be monitoring in addition to the MAU to ensure your understanding of where the customer is doesn't happen when they don't renew.
Take a moment to read this week's post, and share your thoughts on a single-metric health determination, and what you and your teams are doing to avoid getting tunnel vision!
Read the blog here
