Support articles are often 500–800 words. Most users will never read them.
I tried turning one into a short narrated video. Timing came out like this:
- Hook: 35s (“Here’s how to…” outcome)
- Steps: ~4 min (broken into 15 beats, each 5–70s)
- Confirmation: 10s (show success state - wrap up)
So the 500 words compressed into 4:46 of clear steps. And it took me minutes, not hours.
If anyone wants, drop a link to a help doc and I’ll draft a version of this script for you in-thread.