Cross-Sell Benchmarks
Ryan Creamore
Member Posts: 9 Seeker

Hi,
Curious if anyone knows of any benchmarking data which would identify what % of current customers purchase an additional product in a given year?
For example; if the average company has 100 customers, what percentage of that cohort buys an additional product within the year?
Thanks!
Ryan
Curious if anyone knows of any benchmarking data which would identify what % of current customers purchase an additional product in a given year?
For example; if the average company has 100 customers, what percentage of that cohort buys an additional product within the year?
Thanks!
Ryan
0
Comments
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I have seen companies use the KBCM Technology Group Private SaaS Company Survey for benchmarks www.key.com/saassurvey
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@Ryan Creamore, do you identify cross-sell orders at the time of purchase? If so, you can run an ERP report on cross-sells and remove duplicates, which would show you how many customers bought a cross-sell item. I believe most ERPs would allow you to create a dashboard to track the sales in real time, without needing separate software extensions; Salesforce certainly does.0
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