For those of you that have done "30 customers in 30 days" (or something similar) how did you determine who you would speak to, and what questions you would ask?
I'd love to know if you targeted end product users, or executives, or a blend, and if you adjusted the questions for each group.
My initial thinking:
- Kick off "30 customers in 30 days" with our most difficult segment - our mid-market customers. I think I'll likely do a second round with our Enterprise customers at a later date
- Since I want to use what I learn to update our Customer Journey, I am thinking I'll have 50% of the customers be end-users, and 50% Managers/Execs
- Target 50% that are still in onboarding or their first year, and 50% that are 2+ years with us
- 50% "friendlies" and 50% known to be challenging/hard to engage
Feedback on my plan, or what you've seen work well would be most appreciated. How you organized yourself, if you included your CSM in the conversations, etc.
Thank you!