CSM Tiers (aka CSM1 and CSM2)

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Karen Bros
Karen Bros Member Posts: 4 Seeker
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edited August 2023 in CS Org Conversations
I'm looking for insight from anyone who has deployed a CSM Tier model for strategic, complex or heavily matrixed accounts. Specifically, have you had a CSM1 (leading client strategy and retention) and CSM2 (executing on client deliverables) service a client? What has or hasn't worked with this model? What are the pros and cons? How have you measured success and client impact?
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  • Andrew Shoaff
    Andrew Shoaff Member Posts: 25 Thought Leader
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    edited May 2021
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    Hi Karen,

    I haven't seen this done exactly the way you are describing, ie CSM I / II.  But I have deployed CS at large, complex organizations via different role specialties and functions.  For example there may be Tech Account Managers, dedicated support, and a variety of other roles all reporting up through a CSM who acts more like a project manager and relationship owner.  You could easily call these things CSM I, II and so on, but titles can help clarify boundaries to clients.   This is a fairy complex topic so more than happy to jump on the phone anytime to walk through how I've done this sort of thing and who I've seen other co's do it.

    Andrew
  • Laurie Barlev
    Laurie Barlev Member Posts: 15 Thought Leader
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    edited May 2021
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    Hi. I would be interesting in discussing this as well. We have a set of clients that I need more than our large clients but are being managed mostly the same way. Would love some input on how others manage these top tier clients.

    Please let me know if you would be able to share.

    Laurie Barlev

    Founder, Barlev Success

    www.linkedin.com/in/lauriebarlev

    laurie@stanfordalumni.org

  • Sam Olorenshaw
    Sam Olorenshaw Member Posts: 2 Navigator
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    edited May 2021
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    Hey Andrew and Karen,

    I'd also be interested in joining this conversation. We think about our Customer Success team in terms of 'User Success' and 'Buyer Success' -- another way of delineating between 'CSM 1 and 2'. 

    We're early in this journey, so keen to hear any thoughts you both have!

    Sam
  • Andrew Shoaff
    Andrew Shoaff Member Posts: 25 Thought Leader
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    edited May 2021
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    Hi all,

    Looks like we have a good group for a larger discussion.  Should we schedule a call?  Happy to facilitate.  Can you all respond with times you are available and a good email?  If there is a common 30-45 min block in the next week I'll send out invites.  Thanks. 

  • Laurie Barlev
    Laurie Barlev Member Posts: 15 Thought Leader
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    edited May 2021
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    Andrew,

    Thanks for suggesting. Here are times that would work for me:

    M 5/17: 4:30-5:30PM ET
    T 5/18: 11-12PM ET, 4:30-5:30PM ET
    W 5/19: 12-1PM ET, 2:30-3:30PM ET
    F 5/21: 12-2PM ET

    I look forward to discussing with you all.

    Sincerely,
    Laurie

    Laurie Barlev

    Founder, Barlev Success

    www.linkedin.com/in/lauriebarlev

    laurie@stanfordalumni.org

  • Karen Bros
    Karen Bros Member Posts: 4 Seeker
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    edited May 2021
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    Thanks for the offer, Andrew.

     

    As of now, I can make the following work:

    Tuesday 5/18: 5-5:30pm EST

    Wednesday, 5/19: 12-1pm EST

     

    Karen Bros
    Director, Client Success


    The Marcus Buckingham Company, an ADP Company
    8350 Wilshire Blvd. Ste. 200 // Beverly Hills, CA 90211
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     612.719.8008 // tmbc.com

    Creator // Stimulator

     


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  • Sam Olorenshaw
    Sam Olorenshaw Member Posts: 2 Navigator
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    edited May 2021
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    Hi team

    Best for me (being in New Zealand!) is after ~4.30pm EST. 
    I will work to accomodate a time that you all choose, however! I do not have a preferred day next week. 

    Many thanks
    Sam

     image
     Sam Olorenshaw
      Customer Success Manager

      M  +64 27 212 8620   W  commonledger.com
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      Level 3, 2-12, Allen Street, Wellington, NZ
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  • Andrew Shoaff
    Andrew Shoaff Member Posts: 25 Thought Leader
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    edited May 2021
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    Hi all,

    Thanks for the time slots.  Not surprisingly it's a bit hard to find a time for everyone in the short term.  But 12:00pm EST next Wed, 5/19, looks like our best bet.  Sam, I know this may be hard for you.  My apologies.  I've created a Zoom meeting for us.  Info below.  Please me know if you can't get this to work for you.  You can also email me directly and I'll formally add you to the meeting invitation.  Here's me:  andrewtshoaff@gmail.com


    https://calendar.google.com/event?action=TEMPLATE&tmeid=NG1lc3U4bG5rZ3BxOTczMmU0cDFtNm9zMjkgYW5kcmV3dHNob2FmZkBt&tmsrc=andrewtshoaff@gmail.com

    Looking forward to speaking to you all next week.

    Andrew
  • Andrew Shoaff
    Andrew Shoaff Member Posts: 25 Thought Leader
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    edited May 2021
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    Hi all,

    Quick reminder about our call today at 12:00pm EST.  Zoom link is below.  If you have any trouble accessing the meeting please email me and I'll invite you directly from the meeting:  andrewtshoaff@gmail.com

    Thanks

    Andrew
  • Andrew Shoaff
    Andrew Shoaff Member Posts: 25 Thought Leader
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    edited May 2021
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    Join Zoom Meeting https://us05web.zoom.us/j/84520041120?pwd=VC9scVVYZ2ZsVVZZa2ZCdWNBb3h6Zz09

    Meeting ID: 845 2004 1120
    Passcode: 0G9Rg7
  • Harish Maiya
    Harish Maiya Member Posts: 12 Thought Leader
    edited May 2021
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    I would like to know on this topic as well. Sorry to join the part late.

    Was this session recorded? any plans to have further discussion?

  • [Deleted User]
    [Deleted User] Posts: 0 Gain Grow Retain Staff
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    edited May 2021
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    @Andrew Shoaff any learnings to share back with the community??
  • Matt Myszkowski
    Matt Myszkowski Member Posts: 143 Expert
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    edited May 2021
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    Hey @Karen Bros,

    Interesting question - if I understand you correctly then yes I have expereince of this, albeit to cover a multi-geo enterprise customer. We, at Autodesk when I was there introduced a model for complex customers where a "primary" CSM would lead the account strategy but was supported by a "secondary" CSM, or even CSMs.

    What I would say, you have to get buy-in from your CFO/FD as this could become a real additional cost not budgeted for but if you can somehow tie it back to improved retention, or increased predictability of retention then it is worth doing. Key is having a strict governance model both for how your account team will work and also how regional customer stakeholders will engage with your regional/secondary CSMs.

    I will see if I can find a copy of the governance model we had in place.
  • Sunil Nair
    Sunil Nair Member Posts: 7 Contributor
    edited May 2021
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    I've seen this done a couple of ways:
    1) At Anaplan: They have a Customer Success Manager / Director, who is supported by a pod of technical account managers. The TAMs execute on 'run', so that the CSM can drive 'change'.

    2) At Oracle: A Customer Success Executive on strategic accounts, with CSMs supporting individual pillars/services.
  • Laurie Barlev
    Laurie Barlev Member Posts: 15 Thought Leader
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    edited May 2021
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    @Matt Myszkowski I woud love to see the governance model you had in place -- even if you can sketch out on a high level. I am thinking about this model but am concerned about how to split out the responsiblities clearly.

    @sunil nair Would you share any learnings from your experiences from Anaplan and Oracle? What worked, what didn't, how did the actual day to day play out?

    Thanks!

    Laurie Barlev

    Founder, Barlev Success

    www.linkedin.com/in/lauriebarlev

    laurie@stanfordalumni.org

  • Sunil Nair
    Sunil Nair Member Posts: 7 Contributor
    edited May 2021
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    Both work well. The fundamental idea is to carve up the value chain, with focus on the relevant touchpoints at the appropriate level. So you'd have someone looking after an individual service in a business unit - this person is plugged into that business unit, ensures that they are connected to the appropriate business and IT owners. The CSE at Oracle would be plugged into the governance at the overall account, ensuring that there was decent oversight of all the different services in an account. The key (as always) is good communication between the teams - ensuring that there is a good flow of information both ways, good reporting and governance.

    The Oracle model works well for a company that offers a host of different services. Oracle could have ERP, HCM, POS, Clinical Trials, IaaS/PaaS - there's a multitude of services, and there's no way one person could be a CSM across that breadth. So you have a CSM covering their pillar, and the CSE that handles governance across the board.

    The Anaplan model would work well for a single product/service - even if there are multiple engagements.