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- Automatic messaging/nudges that there are areas they should be using to get more value
- Custom interface linked to customer outcome - ie: the UI is different per outcome
- AI that looks at usage and suggests other areas to use and then automatically configures and enables those features.
- Value/ROI dashboard that shows impact vs benchmarked customer data.
So many things...
Selfishly I wanted to jump out with growing my team so I can have 3 - 4 CSM's and get tools like churn zero, mix max, calendly pro... Etc!
But if I elevate myself 3000 ft and look at the whole company I think i would restructure the team's. Our company just had new team's get absorbed into original departments that were set up and now that they've grown it's definitely caused issues.
There would be a company wide CS organization that would have an Executive level leader. I would have our Call Center be an extension of this larger CS organization. I would have a centralized training department so that each market (CS team) would have more time for other tasks.
Support would be aligned (not necessarily under) with CS.
I would also break up other teams but I won't mention them since they're very specific to our industry (NEMT).
The right set-up and vision from the top down well allow all the other missing pieces to fall into place.
I feel leadership is aligned, but I also feel that the actions of the agents doesn't align with their leadership. There is pressure to close tickets. However, they are enabled to close tickets due to customer response.
So they have a "ball in your court" responsibility mentality. As long as the latest communication can be labeled as "waiting on customer response", they do not have to actively work on the ticket. I get that many clarifying questions avoid any unnecessary troubleshooting paths that may not be effective without key pieces of information, but there are many situations where this mentality is becoming abusive.
Double product and engineering to be able to properly embed CS principles into the product:
Anyone got a magic wand?!
I resonate with @Kevin Mitchell Leonor ,