Top "Customer Success" Related Questions being searched on Google

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BenB
BenB Member Posts: 76 Expert
5 Insightfuls Name Dropper Combo Breaker First Comment
edited August 2023 in CS Conversations
We've all asked and answered the question "what is customer success", So I wanted to do a little research to determine what people are still asking google.   

I used some content research tools + Google's Keyword planner to find the results below.  These details are extremely helpful if you're considering creating new compelling and valuable resources.  

1. Customer Success Continues to Snowball
Not surprising, since 2019 Customer Success related searches have gone up 6x.  However since summer of 2020 search volume has remained relatively flat.   Ask me to look up this information again at the end of the year.  May 2021 was the first sign of a decline, however June  bounced back.  It will be interesting to see if interest around the subjects continues its steady climb. 

Monthly Search Volume: June 2019 = 43,000
Monthly search volume. June 2021 = 233,000  

2. Most Popular Search Terms in Order of Search Volume. 
  • Customer Success Manager
  • Customer Success Manager Salaries 
  • Customer Success 
  • Client Success
Salary related searches continues to be one of the most popular with a monthly search volume of 5,400. Compare that with "Customer Success Manager Interview Questions" with a search volume of 720.  

3.  Top Question people are searching on Google in order of search volume. 
If you're looking for content for your blog, I'd suggest creating answers for the following topics. 
  • what is customer success
  • what is customer success management
  • how do you build customer success?
  • how to fund customer success
  • what does a customer success manager do
  • what is a customer success manager
  • what is the role of customer success?
  • how to become a customer success manager
  • how do you measure customer success
  • how much does a customer success manager make
  • what does customer success mean
  • how to scale customer success
  • what is customer success gainsight?
  • how to be a successful customer service representative
  • is customer success a good career?
  • how to be a good customer success manager
  • what does a vp of customer success do?
  • what is a customer success program
  • how can our customer success team help you?
  • what is client success
  • how to set up a customer success team
  • what is customer success experience
  • what is successful customer interaction
  • customer success customer experience how to improve
  • how to customer success experience
  • how to measure customer experience success
  • how do you measure e commerce customer service success
  • what education do customer success managers have
  • how do you define customer success
I'll try to update at the end of the year and we'll look at where the trends are heading next.
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Comments

  • Brian Hansen
    Brian Hansen Member Posts: 75 Expert
    5 Insightfuls First Anniversary Name Dropper
    edited August 2021
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    This is quite interesting to see all summarized, Ben. Thanks very much for taking the time to get this all together. It's very exciting to be part of a growing field that will continue to evolve as those joining us will push us all further.
  • BenB
    BenB Member Posts: 76 Expert
    5 Insightfuls Name Dropper Combo Breaker First Comment
    edited August 2021
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    Thanks Brian - I was inspired to research because I find it humorous that we're constantly explaining what is, and justifying the exitance of Customer Success... but apparently it is still a very relevant topic.  


  • William Buckingham
    William Buckingham Member Posts: 39 Expert
    5 Insightfuls First Anniversary First Comment Name Dropper
    edited August 2021
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    This is fascinating @Ben Bunting. Thanks for sharing.   I think these questions truly show how infant Customer Success still is.  A good reminder for those of us who have spent several years living and breathing Customer Success that in reality it is still unknown to most and a long way from it's perceived value matching its actual value.   Stoked to see the update at the end of the year. 

    Will Buckingham

    Customer Success Operations Manager, Enablement

    www.CustomerSuccessEnablement.com

  • BenB
    BenB Member Posts: 76 Expert
    5 Insightfuls Name Dropper Combo Breaker First Comment
    edited August 2021
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    Thanks @William Buckingham  clearly its messages we need to keep preaching :) 


  • Anita Toth
    Anita Toth Member Posts: 246 Expert
    Photogenic 5 Insightfuls First Anniversary
    edited September 2021
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    Love this info @Ben Bunting!  The questions really show that many people are just discovering CS for the first time and are trying to understand it.


    I think how vastly different the questions are here in the GGR forums where people already know what CS is.


    This info is great for content marketers looking to publish top-of-the-funnel content.


    Would love to see how things change by the end of the year.



  • BenB
    BenB Member Posts: 76 Expert
    5 Insightfuls Name Dropper Combo Breaker First Comment
    edited September 2021
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    Thanks @Anita Toth - I've been trying to find a way to dig into more experienced users, and what they would search. I'll keep you posted if I have any luck :)
  • Byron Sacks
    Byron Sacks Member Posts: 12 Thought Leader
    First Comment
    edited September 2021
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    Very interesting stats supporting our belief CS is still in its early stages of maturity. I'm definitely responsible for some of those Numbers. 

    Out of interest, what tools and method did you use to search this? 

    Thanks Ben
  • Guy Galon
    Guy Galon Member Posts: 30 Expert
    Photogenic First Anniversary Name Dropper First Comment
    edited September 2021
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    Hi Ben,
    Interesting facts. I read your other question inside the thread re searches that more experienced CS professionals would perform. I can share few of the topics that I searched for in 2021 (so far): Playbooks (onboarding, QBR, adoption, Churn, stakeholder change) and soft sills and how to utilize them effectively in remote work scenario (when we don't meet our customers).

    Thanks,
    Guy

    Guy Galon
    Executive Advisor
    LinkedIn
    My Website: TheCSCycle.com

  • [Deleted User]
    [Deleted User] Posts: 260 Expert
    5 Insightfuls Photogenic First Anniversary GGR Blogger 2022
    edited September 2021
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    Love this @Ben Bunting - we should bring this as a regular segment to the podcast! Maybe monthly/quarterly. Want to come on and talk through some of these?
  • BenB
    BenB Member Posts: 76 Expert
    5 Insightfuls Name Dropper Combo Breaker First Comment
    edited September 2021
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    @Jeff Breunsbach - Happy to join! just give me a date time!