Top "Customer Success" Related Questions being searched on Google

BenB

We've all asked and answered the question "what is customer success", So I wanted to do a little research to determine what people are still asking google.   

I used some content research tools + Google's Keyword planner to find the results below.  These details are extremely helpful if you're considering creating new compelling and valuable resources.  

1. Customer Success Continues to Snowball
Not surprising, since 2019 Customer Success related searches have gone up 6x.  However since summer of 2020 search volume has remained relatively flat.   Ask me to look up this information again at the end of the year.  May 2021 was the first sign of a decline, however June  bounced back.  It will be interesting to see if interest around the subjects continues its steady climb. 

Monthly Search Volume: June 2019 = 43,000
Monthly search volume. June 2021 = 233,000  

2. Most Popular Search Terms in Order of Search Volume. 

• Customer Success Manager
• Customer Success Manager Salaries 
• Customer Success 
• Client Success

Salary related searches continues to be one of the most popular with a monthly search volume of 5,400. Compare that with "Customer Success Manager Interview Questions" with a search volume of 720.  

3.  Top Question people are searching on Google in order of search volume. 
If you're looking for content for your blog, I'd suggest creating answers for the following topics. 

• what is customer success
• what is customer success management
• how do you build customer success?
• how to fund customer success
• what does a customer success manager do
• what is a customer success manager
• what is the role of customer success?
• how to become a customer success manager
• how do you measure customer success
• how much does a customer success manager make
• what does customer success mean
• how to scale customer success
• what is customer success gainsight?
• how to be a successful customer service representative
• is customer success a good career?
• how to be a good customer success manager
• what does a vp of customer success do?
• what is a customer success program
• how can our customer success team help you?
• what is client success
• how to set up a customer success team
• what is customer success experience
• what is successful customer interaction
• customer success customer experience how to improve
• how to customer success experience
• how to measure customer experience success
• how do you measure e commerce customer service success
• what education do customer success managers have
• how do you define customer success

I'll try to update at the end of the year and we'll look at where the trends are heading next.

Brian Hansen

This is quite interesting to see all summarized, Ben. Thanks very much for taking the time to get this all together. It's very exciting to be part of a growing field that will continue to evolve as those joining us will push us all further.

BenB

Thanks Brian - I was inspired to research because I find it humorous that we're constantly explaining what is, and justifying the exitance of Customer Success... but apparently it is still a very relevant topic.  

William Buckingham

This is fascinating @Ben Bunting. Thanks for sharing.   I think these questions truly show how infant Customer Success still is.  A good reminder for those of us who have spent several years living and breathing Customer Success that in reality it is still unknown to most and a long way from it's perceived value matching its actual value.   Stoked to see the update at the end of the year. 

BenB

Thanks @William Buckingham  clearly its messages we need to keep preaching  

Anita Toth

Love this info @Ben Bunting!  The questions really show that many people are just discovering CS for the first time and are trying to understand it.

I think how vastly different the questions are here in the GGR forums where people already know what CS is.

This info is great for content marketers looking to publish top-of-the-funnel content.

Would love to see how things change by the end of the year.

BenB

Thanks @Anita Toth - I've been trying to find a way to dig into more experienced users, and what they would search. I'll keep you posted if I have any luck

Byron Sacks

Very interesting stats supporting our belief CS is still in its early stages of maturity. I'm definitely responsible for some of those Numbers. 

Out of interest, what tools and method did you use to search this? 

Thanks Ben

Guy Galon

Hi Ben,
Interesting facts. I read your other question inside the thread re searches that more experienced CS professionals would perform. I can share few of the topics that I searched for in 2021 (so far): Playbooks (onboarding, QBR, adoption, Churn, stakeholder change) and soft sills and how to utilize them effectively in remote work scenario (when we don't meet our customers).

Thanks,
Guy

[Deleted User]

Love this @Ben Bunting - we should bring this as a regular segment to the podcast! Maybe monthly/quarterly. Want to come on and talk through some of these?

BenB

@Jeff Breunsbach - Happy to join! just give me a date time!