Hi @Yuval Danieli - check out eWebinar where you can automate your webinar strategy using videos. Disclaimer: I'm the cofounder of eWebinar.
Most our customers are PLG companies that are resource strapped and automate all their onboarding and training with eWebinar. Would love to share more if you're interested.
Here's a 2min video on how this solution helps scale CS efforts: https://www.youtube.com/watch?v=YOX0mwmZ8so&feature=youtu.be
Before evaluating tools, strategies, etc. - you really need to may your Customer Journey and segment your customers.Choosing and building tools, playbooks, CSPs, automations, etc. will cause you a lot of future headaches with re-engineering, reverse engineering, wasted spend, and poorly allocated resources.Select a Moment of Value (Moment of Truth) from your Customers' Journey that can be scaled.Find low overhead and cost ways to automate it, maybe in a Zapier-like automation model.
@Yuval Danieli, great question, thank you for establishing the conversation.
Hey YuvalIf youre looking to do something in-app, theres a great new software out there called candu.ai. Check them out you're, they were built for CS teams to build their own in software banners and videos. Here you can determine for specific segments of users that perform specific actions you can trigger pop ups that drive the customer to take action.
Another great tech touch approach is something I have seen from drift with their conversational marketing. These 2 tools work great together to navigate your users to where it makes the most sense for each individual user. Theres more upfront work by using these 2 softwares BUT you can have a pretty powerful tech strategy for your users that would prefer to not talk with a human.
One last thing I have found is this webinar from Pulse 2 years back. Its from a company called 8X8 the guy talks about how he built his tech touch strategy for a very big long tail customer base. I consistently refer back to this webinar almost monthly as we work through our own tech touch strategies