I need advice on how to reduce QBR no-shows.
Most CSMs in my professional circle struggle to have clients attend their QBR meetings-or any other meetings in general.
It takes a lot of time and effort for CSMs to get the clients engage to give them feedback or take part in surveys, perhaps because most customers perceive CS in the same way they see support-people who they can reach out to when they need help.
Internally, QBRs are performance milestones for CSMs. So it's a tricky place for us to run a certain number of executive business reviews while dealing with QBRs no-shows.
If you are a CS leader or an expert, what tips do you have for CSMs to get their customers to show up for QBRs or even build excitement around it?