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I have found that those CSMs with domain knowledge in the security space tend to have a much easier time showcasing value to the customer. In fact, I’m on the look out now for a senior CSM and it is very important to me that I find someone with relevant industry experience. With that said, others in this thread have made very good points regarding interpersonal skills. I’m not willing to trade off the interpersonal skills just to find someone with the right domain experience.
Hi Deb - I worked for a security company 3 years ago. I had no knowledge of the space before, and they did a great job of getting me up to speed. I would say if you are a good CSM and have experience it may not matter to a company if you have domain knowledge or not. To be honest just because you have domain knowledge doesn't always make you a good fit.
Hi Deb Roy, I would suggest that for any space it is advisable to learn the relevant Domain Knowledge so can be the trusted advisor to your customers. It helps in identifying customer pain points and jobs to be done. It helps when engaging with key stakeholder to demonstrate that you understand their business and the outcomes the want to achieve.
John Brunkard
Snr Director, Head of Customer Success, APJ @ Sitecore
Email: johnbrunkard@mentor-consulting.com, john.brunkard@sitecore.com
Snr Director, Head of Customer Success, APJ @ Sitecore
Email: johnbrunkard@mentor-consulting.com, john.brunkard@sitecore.com