Customer wants to cancel. What happens next?

User: "gurd3v"
Expert
Updated by Heather Wendt

I'm curious to know what your teams are doing when a customer expresses that they'd like to cancel. 

Reasons I ask:

  • Who manages the conversation and why?
  • Is there a process defined internally for this?
  • How do you hold customers to term?
  • Once churned, what happens to that customer next?

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