Developing an Ideal Customer Profile

Hi all,

We are looking to build our Ideal Customer Profile - to help our revenue and product teams to align priorities and strategies to execute on.

From a Customer Success point of view:

• What has been valuable to you in having an Ideal Customer Profile (ICP)?
• What customer data and metrics have you looked at when defining this profile?
• Do you assess/score your new customer against this Ideal Customer Profile to support onboarding and journey mapping?
• What key qualitative information is useful to define in the ICP ?

If you have any resources or tips and tricks on facilitating the the process on this I would greatly appreciate it.

Cheers,

Pam