Customer Love/Appreciation Program - Has Anyone Launched One?

User: "James Fisher"
Contributor
Updated by Heather Wendt

Hi There 

I'm looking to launch a low maintenance, inexpensive "customer love program" that would provide IC CSMs a framework to send customers a small gift when certain events occur. This could be company/product related: 

  • processes first transaction 
  • Crosses a large threshold in volume processed or merchants boarded 
Or unrelated to our product impact: 
  • fund raise 
  • Acquisition 
  • Promotion 
  • New baby/animal joins our champions family 
Has anyone seen this done well with a basic framework? Or has anyone seen it completely fail and has some good lessons learned from this? 

Cheers, 
James

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