NonRenewal/Churn

User: "Amanda Watson"
Amanda Watson
Expert
Updated by Heather Wendt
Hi! I am currently building a CS program from the ground up. One of the items I have been tasked with is to learn why our customers do not renewal (B2B software with annual renewals.) I am considering outsourcing a call campaign to nonrenewing customers to learn more about the reason for the churn.  Have any of you tried this? Any recommendations?

Thank you. I appreciate any feedback!

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