Has anyone built a playbook for driving customer retention after a data breach situation?

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Updated by Heather Wendt

My thought here is that the standard playbook of segmenting customers, defining an engagement plan, building a messaging framework, identifying customer risk (with a health score framework) and key stakeholder relationships and conversations would apply here. 
 

But if anyone has done anything specific they can share it would be helpful. 

i also realize that any content anyone has around this may be difficult to shared publicly. 

thanks in advance

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