Recording of March 14, 2023 webinar hosted by Mike Zahller.
In this webinar, Mike walks through the process of mapping out all of the customer interactions that will occur during their journey. This is important to allow you to identify where activites can be grouped into a process that can be added to the map.
At each stage, you need to develop a process for ensuring success is achieved, as well as recovery steps for when things do not go according to plan.
Having a solid method of identifying issues and redirecting customers back to the successful path ensures that you are not losing customers along the journey.